A simple, yet atmospheric Christmas greeting for advertising agency Effect.

The original assignment was to create a little something for Effect's partners and customers on social media, so I wrote them a poem, put it in a snowy night sky, and drew a little nisse. As things turned out, though, Effect was so pleased with the greeting that they not only posted it on Facebook, but also had it printed in gigantic format on advertising pillars. The next day, people would queue in front of it. Don't think I've ever seen that before.