BRAND DESIGN, LOGOTYPE, ILLUSTRATION
Itclarifies is a company that uses artificial intelligence to track down and identify risks in business law contracts.
At the company's birth, Itclarifies contacted me, and together we developed their brand, their product and their marketing materials. The challenge was to make something complicated and high-tech appear accessible and appealing, without losing credibility. The path we chose was a design with strict guidelines, light and airy colors and a constant striving for clarity.