Sweef (deriving from "Swedish E-Furniture"), is an e-commerce selling furniture.

In the very beginning of this company's history, I met up with the founders over dinner and made a moodboard (shown below).

We decided that Sweef was not about showing furniture in their natural habitat, rather about using the surprise effect of e.g. a sofa out of context. Keywords were set to kooky and fun, and even though Sweef has evolved a lot since then, they still stay true to these core values.